SMARTY wanted to showcase itself as the flexible mobile network. I supported copy on the campaign with OOH ads, instant ad placements, social copy and even a bus stop...

Assisted with script copy for SMARTY's Virgin Radio Find my Phone segment with Ricky Wilson.

Worked with brand, design, and CRO to overhaul Hostinger’s homepage. Copy was focused on what outcome Hostinger can give to customers, rather than the products we offer. Left: Original. Right: Redesign.

I worked alongside Luke (est.94 founder) to create a reel for a beauty clinic. I created an engaging script to help hook in viewers immediately.

Created an in-depth board reporting template for CISOs. It required a deep understanding of the target audience and close work with external CISOs to create a toolkit that was genuinely helpful.

Wrote the instant ads for SMARTY's flexibility campaign. As these were instant placements, quick copy and communication was required.

As Primark's first ever copywriter, I created category and product copy, owning skincare and creating inspo articles for shoppers.

What made Hack The Box different? Was the question I was tasked with answering. I pitched this buyer's guide to CISOs, red teams, and more.

I wrote comprehensive guides on personal finance and advice for Saga’s website, working closely with SMEs to provide quotes.

Cybersecurity is no longer a 'nice to have'. This whitepaper teaches CISOs and business leaders how to build a strong security posture from the ground up.

I worked as a writer for The Motley Fool, writing financial advice on stocks and shares. I was tasked to pitch my own ideas and unique angles for the website.

Wrote a blog for Hack The Box on cybersecurity trends. I worked with internal and external SMEs to make the piece valuable and timely.

When writing for 5GRadar, I pitched news stories each morning, working fast to share breaking tech news.