Hostinger

Tone of voice / landing page copy / UX copy

Web hosting is a competitive space.

So you better make your offer clear and easy to click buy.

As senior conversion copywriter, it was my job to make that happen.

Ahh pricing tables, the most contentious aspect of any tech website.

Hostinger’s was confusing, and packed full of meaningless features that meant nothing to your average joe.

So, I rewrote it.

Delivered +10.8% revenue per exposure and +13% conversion rate by rewriting them to be benefit-led.

My role: Copy lead on the redesign, working with brand, design, and CRO.

Problem: the existing homepage sold products/features but it wasn't converting on outcomes.

Insight: buyers care about what they'll achieve, not the spec sheet, reframing copy around outcomes tested better.

Result: +20% engagement on the redesigned homepage