UNIQLO / Winter Campaign
There’s something about the Alps that feels almost cinematic by nature. When UNIQLO approached me for a shoot in this setting, I knew it was an opportunity to craft something visually striking, but also deeply atmospheric.
UNIQLO’s design ethos is rooted in simplicity and functionality. Clean lines, timeless silhouettes, and a focus on comfort. My challenge was to translate that essence into visuals that felt as effortless as the clothing itself. We wanted the shots to feel immersive, as if the viewer could feel the bite of the cold air, the softness of the fabric, and the tranquility of the surroundings.
It’s easy to get caught up in the logistics, the gear, the deadlines, but moments like these remind me why I do this.
The Alps gave us a backdrop of pure poetry, and UNIQLO’s understated style allowed us to tell a story that was both grand and intimate. In the end, it wasn’t just a campaign; it was an experience.
